Unicaf is a leading provider of blended and open learning in Africa. With its headquarters in Europe and a growing network of university campuses and learning centers spanning 12 countries, Unicaf is committed to providing high-quality and affordable education to students across the continent. A key component of Unicaf's success is its focus on effective customer communication. Unicaf is committed to engaging and monitoring its audience. The company uses various methods to keep students up-to-date on promotions and news, and it also uses data to track student progress and identify areas for improvement.
Expanding Horizons: Enhancing Student Engagement and Reach with Unicaf
We partnered with Unicaf to help them achieve an even greater reach in the African student market. There was a growing need for organized communication across multiple channels for maximum engagement and student retention. By employing a variety of channels to stay in touch with students, including email, SMS, and push notifications, Unicaf’s goal was to stay on top of their game in the market, and that’s exactly what we did.
Personar: An Omnichannel Solution for Effective Customer Communication
After our initial communications with Unicaf, there was a single vision in mind: an omnichannel communication platform to further enhance its customer communication efforts.
Personar provides Unicaf with a single platform to manage its customer communication channels. This allows Unicaf to deliver personalized and targeted messages to students across all devices.
As a result, Unicaf’s incorporation of Personar into their organization has improved its customer communication in several ways. These improvements have led to increased student engagement, satisfaction, and retention.
The potential for betterment: How Personar can help your business too.
The technology behind Personar combines several open-source technologies, including PHP, Laravel, Apache, MariaDB, REST API, HTML 5, CSS 3, jQuery, JS, Redis, Cron Jobs, and Supervisor. This robust foundation guarantees the scalability and dependability of Personar.
Personar offers several benefits for businesses looking to improve customer communication. These benefits include:
Increased Efficiency: Personar has helped Unicaf to automate its customer communication campaigns, saving time and resources.
Improved Targeting: It has assisted in targeting their customer communication campaigns more effectively, ensuring that the right messages are delivered to the right people.
Enchanced Engagement: Personar has helped the University engage its customers more effectively, using personalized and timely messages to keep them interested and informed.
In-depth Reporting: Personar provided in-depth reporting on their customer communication campaigns, providing valuable insights that can be used to improve future campaigns.
Conclusion
Through Personar, Unicaf has been able to innovate customer communications which has helped their business improve.
The platform's wealth of benefits, including increased efficiency, improved targeting, enhanced engagement, and in-depth reporting, make it an indispensable tool for businesses looking to build strong customer relationships and achieve long-term success.
ParallaxWorks’ innovative development and unparalleled quality have aided in creating revolutionary software that will ensure successful future promotional campaign management.
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